Knowing where your sign will be going important, it’s easy to make the font too small. You might also choose the wrong font color. Before sending a sign design to a printer, make sure you can read it from a distance.
Visibility is vital to maximizing sign benefits. If you tuck your sign next to other bigger and bolder signs, your customers will likely pass right by without even noticing it.
While you want designs to be attractive and to draw attention, you mustn’t get carried away. Having too much information or detail on the sign muddies it up. You want customers to know what they’re looking at and what you expect.
Size matters in sign design. The bigger the sign, the more attention it gets. However, you don’t want it to be too big because that can interfere with the message. The right size will depend on location.
Your sign should be unique. It needs to stand out against whatever backdrop it’s being placed against. If you are hanging a sign on a neutral wall, give it a pop of color. Consider the space and design accordingly.